IBC is one of the world's leading trade shows for the media, entertainment and technology industry, held each September at RAI Amsterdam. The 2026 edition runs 11-14 September 2026. Organised by IBC, it gathers around 1,300 exhibitors and draws over 40,000 trade visitors from more than 170 countries, covering broadcast, production, post-production, streaming, content delivery and the technology that underpins the media supply chain.
IBC is a technology-demonstration fair, and that gives its stands a specific brief. Exhibitors show cameras, production and playout systems, IP infrastructure and software live, so stands need substantial power and data provisioning, demo pods, screening areas and meeting rooms, along with structural support for hanging screens and branding. Many exhibitors run continuous live demonstrations, which makes reliable services and clean AV integration central to the build.
IBC occupies the RAI Amsterdam halls organised by segment of the media workflow, so hall placement relative to a company's part of the chain affects footfall and adjacency to partners. RAI Amsterdam is well connected within the city, but the density of AV and IT infrastructure concentrates load-in through the venue's dock schedule and technical services. RAI's rules on power and rigging apply. Given the infrastructure involved, exhibitors confirm stand design and placement well ahead.
For companies exhibiting at IBC, a builder with Amsterdam and RAI experience is a practical advantage: technology stands with heavy power, data and rigging carry specialist requirements, and local knowledge of the venue's logistics, services and approved contractors reduces risk during one of the busiest weeks in the European media calendar.