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STAND TYPES

Modular, hybrid, custom or double-deck: which is yours?

The build type decides most of your budget, your timeline and what you can reuse. Here is how the four compare.

QUICK FINDERThree questions, one recommendation.
1How big is your stand?
2How many fairs a year?
3What matters most?
Most exhibitors chooseHybridA good balance of look, cost and reuse for most exhibitors.€600–1,000 / m² · 6–10 weeks lead timeGet quotes for Hybrid
Modular exhibition stand
Modular
01

Modular stands

A reusable aluminium system with panels or fabric. Builders rent or sell it, assemble it in hours and take it away again. The fastest, most predictable route to a clean stand.

Price€350–650 / m²
Build-up1 day
Lead time4–8 weeks
Good forTight budgets and short lead timesRow and corner stands up to ~60 m²Exhibitors doing many regional fairs
Watch forHarder to look uniqueLimited height and shapes
Find modular builders
Hybrid exhibition stand
Hybrid
02

Hybrid stands

A system frame dressed with custom joinery, graphics and finishes. It looks bespoke from the aisle while the core structure is reused fair after fair.

Price€600–1,000 / m²
Build-up1–2 days
Lead time6–10 weeks
Good forBrands on a multi-fair programmeA premium look at a sensible costStands from 30 to 150 m²
Watch forStorage between fairsChanges in size need rework
Find hybrid builders
Custom exhibition stand
Custom
03

Custom stands

Designed and built from scratch around your brand, usually in the builder’s own workshop. Anything is possible, from sculpted walls to live demo zones.

Price€900–2,000 / m²
Build-up2–5 days
Lead time10–16 weeks
Good forFlagship fairs and product launchesIsland stands above 100 m²When the stand is part of the message
Watch forHighest cost per appearanceLong design and approval process
Find custom builders
Double-deck exhibition stand
Double-deck
04

Double-deck stands

A second storey above your footprint, typically for private meeting rooms. It buys space without more floor rent, at the cost of engineering, approvals and time.

Price€1,400+ / m²
Build-up4–6 days
Lead time14–20 weeks
Good forS-class fairs with high hall ratesSales teams with back-to-back meetingsIslands of 100 m² and more
Watch forStructural approval needed earlyNot allowed in every hall
Find double-deck builders
SIDE BY SIDE

The four types compared

ModularHybridCustomDouble-deck
Cost per m²€350–650€600–1,000€900–2,000€1,400+
Lead time4–8 wks6–10 wks10–16 wks14–20 wks
Build-up on site1 day1–2 days2–5 days4–6 days
Design freedomLowMediumHighHigh
Reuse across fairsExcellentGoodLimitedPartial
Typical size9–60 m²30–150 m²60–400 m²100 m²+
Still deciding? Let builders propose.Tick “not sure” in your brief and each builder will suggest the build type that fits your fair and budget.Get 3 free quotes