WTM London (World Travel Market) is one of the world's most influential travel and tourism trade events, held each November at ExCeL London. The 2026 edition runs 3-5 November 2026. Organised by RX, WTM gathers around 3,000 exhibitors and draws tens of thousands of travel-trade professionals, ministers and buyers, spanning destinations, hotels, airlines, tour operators, cruise and travel technology across a concentrated three-day B2B format.
WTM is a destinations-and-relationships fair, so its stands are built around meetings and hospitality rather than product display. Tourism boards and large operators build welcoming, brand-immersive stands with meeting tables, lounges, presentation space and often catering, designed to host a dense schedule of pre-booked appointments. The premium is on comfortable, on-brand environments that express a destination and give buyers space to sit and do business, with quality flooring, seating and branding.
WTM occupies the ExCeL halls organised broadly by world region, so a stand sits within its geographic zone and placement affects both footfall and context. ExCeL's long, linear layout and its own DLR transport links shape visitor flow and load-in, which runs through the venue's dock and marshalling system. The three-day format concentrates activity, so stands must perform hard across a short window. Exhibitors confirm design and placement well ahead.
For companies and destinations exhibiting at WTM, a builder with London and ExCeL experience is a real advantage: hospitality-led stands with catering and meeting space carry extra services and sign-off, and local knowledge of the venue's logistics, marshalling and approved contractors reduces risk during one of London's busiest trade weeks.