Exhibiting in Poland and CEE: The Fastest-Growing UFI Region and 30-50% Cost Advantage on Stand Build

CEE was UFI's fastest-growing exhibition region in 2025 with Polish fairs alone up 14% year-over-year. This guide covers Targi Kielce (MSPO defence flagship), MTP Poznań, PVA Expo Letňany Prague, Hungexpo Budapest, the 20-27% VAT rates across the four major markets, the hierarchy-and-seniority business culture, and the CEE stand-build market that runs 30-50% below German equivalents while increasingly matching Western quality on most specifications.

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