All articles tagged with "Abm"
The fair-aligned account-based marketing playbook for European B2B exhibitors in 2026: four phases from pre-fair targeting through post-fair follow-up, tier-based outreach cost figures, stand-design implications, and the 2.4-4.8x ROI multiplier evidence over generalist fair marketing.
The meeting-capacity calculator and stand-design framework that ABM-aligned European exhibitors use to translate target-account lists into stand specifications: zoning shifts, hospitality investment, staffing models, workflow integration, and a worked drupa 2028 example.
How European B2B exhibitors layer account-based marketing on top of trade fair programmes. Named-account targeting, tiered engagement, EUR investment per account, and the ABM-fair integration playbook.
