AI Lead Capture at Trade Shows: A Comparison of European Platforms for Exhibition Stands
AI-enabled lead capture moved from optional add-on to baseline stand technology during 2024-2026. A grounded comparison of the major European platforms (badge-scan, business-card OCR, conversational AI, intent-scoring) with EUR per-lead figures, GDPR posture, and the platform-by-fair-type recommendations experienced stand technology leads now use.