All articles tagged with "Ar-Vr"
AR adoption at European trade fairs sits at 28% and VR meaningfully lower. A grounded look at where immersive experiences deliver measurable lead-quality lift, where they remain expensive gimmicks, and the EUR 8,000-45,000 budget bands that separate viable from theatrical deployments.
How to design interactive product experiences that engage visitors without consuming demo-specialist time. Touch stations, AR/VR experiences, scenario rooms, and the staffing implications. Drawn from Hannover Messe, IFA, ISE Barcelona, and EuroShop observed practice.
Digital stand elements have moved from novelty to baseline expectation at most European fairs. A working guide to LED walls, touchscreens, AR and VR demos, content production, and the ROI calculus.
