All articles tagged with "Auma-Benchmarks"
The line items most first-time European exhibitors omit from their budget: stand approval fees, compulsory catering charges, waste disposal, rigging deposits, and 14 other costs that surface late and surprise the finance team. AUMA-aligned checklist with EUR ranges.
The line-item budget framework experienced European exhibition managers use. AUMA-aligned allocation percentages, named-fair benchmarks, and the four budget envelopes that determine every subsequent operational decision.
A weighted scorecard methodology for choosing trade fairs in Europe, drawn from AUMA, UFI and CEIR exhibitor research. Real audience-quality data, exhibitor-density math, and EUR cost-per-qualified-lead benchmarks at Hannover Messe, Anuga, Bauma, EuroShop, IFA and ISE.
AUMA, CEIR and UFI publish the independent cost and performance benchmarks that anchor every credible trade fair budget conversation. The numbers, the methodology behind them, how to apply them to European tier-one fairs, and how to use them in the CFO defense.
