Sensor Analytics and Booth Data: Heatmaps, Dwell Time, and GDPR-Compliant Systems
Sensor analytics on exhibition stands has matured into a standard 75-sqm-plus practice at 41% adoption. A practical guide to the EUR 3,000-8,000 cost envelope, the GDPR-compliant configurations (anonymised footfall, no facial recognition), and what the heatmaps and dwell data actually tell exhibitors.