All articles tagged with "Fair-Budget"
AUMA's 1:3 rule says every euro spent on space rental triggers three more euros across stand, staffing, travel, and marketing. The full budget framework with named line items, worked EUR 234,000 example, and the contingency reserves experienced exhibitors actually use.
A complete worked-example ROI calculation for a 150 sqm European tier-one exhibitor, with every cost line, every pipeline assumption, the attribution methodology, and the CFO-defensible conclusion. Applied to a representative Hannover Messe appearance.
The CFO conversation playbook for defending a multi-hundred-thousand-euro trade fair budget. The seven questions every CFO asks, the documented answers, the supporting data, and the methodology choices that determine whether the budget survives the annual review.
