All articles tagged with "Lighting-Design"
Stand lighting determines visitor dwell time more reliably than graphics or product. A working guide to lux benchmarks, three-layer lighting design, CRI requirements, and the venue compliance rules at European fairs.
Lighting costs 8-22% of all-in stand budget depending on fair tier. This 2026 cost guide breaks down every fixture, programming hour and venue surcharge, with EUR figures from Messe Frankfurt to Salone del Mobile and typical budgets at 30, 75, and 150 sqm footprints.
Fifteen recurring exhibition stand lighting mistakes observed across European fairs in 2024-2025, organised by when they happen (specification, design, build day) and with specific fixes that work in build-day reality. Includes recovery options when something has already gone wrong.
