Lead Scoring Template for European Trade Fairs: A Ready-to-Adapt 100-Point Model with Field Weights and Routing Rules
A worked 100-point lead-scoring template adapted for European trade fairs, with field weights, routing thresholds, and integration points for HubSpot, Salesforce, and Pardot. Includes per-fair scoring adjustments for Hannover Messe, EuroShop, Anuga and MWC Barcelona.