Exhibiting in Switzerland: Messe Basel, Palexpo Geneva, Non-EU Customs, and the Luxury-Anchor Reality
Switzerland is the non-EU European market with the highest per-square-metre stand-spend in the world. A practical guide to Messe Basel, Palexpo Geneva, Bernexpo, MCH Group operations, Watches & Wonders Geneva, the 8.1% VAT mechanics, Handelsregister-CH, CHF-denominated costing, and the ATA Carnet customs reality that has always applied to EU exhibitors entering Switzerland.